Anti-positioning
Hallow
Reverent and contemplative, but monastic. Heavy. Catholic-coded. Solemn for the sake of solemnity.
We are warmer.
so · LOH · meh
The Bible, in five minutes a day.
No pressure. No guilt.
01 · The Name
Solomeh is built on a Hebrew root that gave the world both wisdom and peace. The name carries them together.
שָׁלוֹם
Shalom
peace · wholeness
Shlomo
→ Solomon · masculine
"the peaceful one" · the wisest king
Shlomit
→ Salome · feminine
"the peaceful one" · the disciple who followed Jesus to the cross
Thread 01
Wisdom
From Solomon, author of Proverbs, Ecclesiastes, Song of Songs. Discernment, knowledge, depth.
Thread 02
Peace
From Shalom: completeness, integrity, rest. What devotion produces.
Thread 03
Faithfulness
From Salome, first at the tomb (Mark 16:1). Constancy. Showing up daily.
02 · Where We Stand
Solomeh treats Bible study the way Duolingo treats languages: short journeys, real progression, habit that sticks. Never at the cost of spiritual depth. We're not the loudest app. We're the one you keep opening on day 200.
Anti-positioning
Hallow
Reverent and contemplative, but monastic. Heavy. Catholic-coded. Solemn for the sake of solemnity.
We are warmer.
Anti-positioning
Duolingo
Gamification rigor without spiritual depth. The streak rewards itself, not the practice underneath it.
We are deeper.
Anti-positioning
YouVersion
A library, not a path. Passive reading, no progression, no sense of where you've been or where you're going.
We are guided.
03 · Manifesto
English
Solomeh was born from a simple conviction: Scripture was meant to be lived, not checked off. For too many people, opening the Bible has become a burden. A duty that doesn't fit the day. A book that feels too far away.
We don't buy that. The problem was never the Word. It was the path to it.
Solomeh is built on an ancient Hebrew root: Shalom, peace and wholeness. The same word that gave the world Solomon, the wise king. The same word that named Salome, the disciple who followed Jesus to the end. Wisdom. Peace. Faithfulness. Three threads we weave together every day, in short journeys that fit into your life.
Five minutes at the kitchen table with coffee. Headphones on the train. A pause between meetings. That's all the room we need.
Here you don't study the Bible alone. There's progression, rhythm, and someone walking beside you, celebrating every step.
Because in the end, it's not about how many verses you read. It's about who you become along the way.
Português
Solomeh nasceu de uma convicção simples: a Bíblia foi feita pra ser vivida, não cumprida. Pra muita gente, abrir a Palavra virou peso. Uma obrigação que não cabe na rotina. Um livro que parece distante demais.
A gente não acredita nisso. O problema nunca foi a Palavra. Foi o caminho até ela.
Solomeh é construído sobre uma raiz hebraica antiga: Shalom, paz e inteireza. A mesma palavra que deu origem a Salomão, o rei sábio. A mesma palavra que deu nome a Salomé, a discípula que seguiu Jesus até o fim. Sabedoria. Paz. Fidelidade. Três fios que a gente tece todo dia, em jornadas curtas que cabem no seu tempo.
Cinco minutos com café na cozinha. Fone de ouvido no transporte. Uma pausa entre reuniões. É todo espaço que a gente precisa.
Aqui você não estuda a Bíblia sozinho. Tem progressão, tem ritmo, tem alguém do seu lado celebrando cada passo.
Porque, no fim, não é sobre quantos versículos você leu. É sobre quem você se tornou no caminho.
04 · Visual Identity
A wordmark and a sigil. Together they carry the name and its meaning. Apart, each one stands. The wordmark for surfaces with room to breathe; the sigil for everywhere else.
Primary lockup · sigil and wordmark, together
The Wordmark
The WONK axis adds a subtle hand-drawn imperfection: the wordmark feels written, not printed.
The Sigil
The dotted outer ring is intentional. Peace is something we keep approaching, never finish reaching.
Full color · Light
Default. Marketing, web, print.
Mono · Dark
Documents, single-color print, embossing.
Mono · Light
Dark backgrounds, photography overlays.
Clearspace
Maintain padding equal to the cap-height of the wordmark's S on every side. Never crowd the mark.
Minimum sizing
Below these thresholds, line-weight collapses and the dotted outer ring loses legibility.
Do
Don't
05 · Live Application
Two screens that show how the palette, typography, and voice work together in the actual product. Olive header. Amber rules and accents. Verses set in Fraunces italic. Plus Jakarta Sans for everything else.
06 · Palette
Olive groves at golden hour. Papyrus. Indigo skies. Sun-baked terra cotta. The palette of the Bible's actual landscape, not the medieval European cathedral cliché.
Olive
#5C7A4E
Wisdom that endures.
The olive tree of Psalm 52:8.
Amber
#D4A857
"Sweeter than honey." Psalm 119:103.
Indigo
#2A3855
Night skies. Contemplation. Depth.
Ivory
#FBF7ED
Papyrus. The page itself.
Terracotta
#C97B5A
Earth of the Holy Land. Used sparingly.
07 · Typography
Fraunces carries the brand with serif weight, never academic stiffness. Plus Jakarta Sans carries the day-to-day with warm legibility. Together they earn restraint.
Display & Headlines
Fraunces
Variable serif · 9–144 optical size · SOFT 0–100 · WONK 0–1
Aa Bb 123
"It's not about how many verses you read. It's about who you become along the way."
Body & Interface
Plus Jakarta Sans
Geometric sans · 5 weights · Optimized for small UI sizes
Aa Bb 123
Onboarding copy, button labels, streak counters, achievement chips, body paragraphs. Plus Jakarta Sans is the workhorse: humble, warm, never showy.
As the deer pants for streams of water, so my soul pants for you, my God.
Psalm 42:1
↑ Verse callout · the signature component. Fraunces italic, amber rule, papyrus background.
08 · Voice
Solomeh sounds like a mature Christian friend who knows Scripture deeply but doesn't perform it. Light when it can be. Serious when it must. Never preaching. Never condescending.
Onboarding
"Where do you want to start? The Bible is big. We'll go at your pace."
Streak day 1
"First step taken. Tomorrow we go again."
Streak day 30
"30 days. This is a habit now."
Wrong quiz answer
"Easy. Let's see it again, no rush."
Returning user
"Hey, you're back. Let's pick up where you left off."
Daily reminder
"Five minutes of Solomeh today?"
Don't say
"Beloved, today the Lord places on my heart..."
Don't say
"Unlock your spiritual transformation journey."
Don't say
"Hey friend, let's pray real quick! 🙏"
Don't say
"You missed a day! Don't give up on God!"
Don't say
"Anointed for breakthrough. Activate your faith."
Don't say
"Que Deus te abençoe ricamente em toda sua jornada."
The Bible in five minutes a day. No pressure, no guilt.
It's not about how many verses you read. It's about who you become.
The shortest path to Scripture is the one that fits your day.
09 · Next Steps
João, this is your scope. The brand decisions are made. Your job is execution + craft.
Verify and claim @solomeh (or @solomeh.app fallback) on Instagram, TikTok, X, YouTube, Threads. Cost zero, blindagem total. No content needed yet, just ownership.
Wordmark + sigil. Vary the sigil's geometry: 2-ring, 3-ring, 4-ring, dotted vs solid, breathing animation. Keep wordmark Fraunces 600 with SOFT 100, WONK 1.
Before any sketch leaves the file, run it through Google Images and TinEye. If it returns >70% similar to any Christian app, redesign. This is the FaithFlow lesson.
Hallow, Glorify, YouVersion, Abide, Pray.com, Bible Lens, First5, Echo Prayer, Lectio 365, Bible.is. Solomeh's app icon must look distinct in this lineup at 60×60px.
USPTO + INPI + EUIPO already cleared by name. Before submission, pay $200 to $500 for a professional TM clearance search on the final logo. Defensive cost. Minimal vs another rejection.
"It's not about how many verses you read. It's about who you become along the way."